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Sephora.com.au Overview

out of 100

Desktop usability 95 out of 100

Mobile usability 63 out of 100

Sephora.com.au is a popular e-commerce website that sells a wide range of makeup, cosmetics, and skincare products. The site caters to both men and women and offers a diverse range of products from international brands. It has 4012 unique users per day and generates 12918.64 pageviews, with a site value of 227760 US dollars. The site is hosted by Amazon.com, Inc., using the Top Level Domain .AU, and is secured with an SSL certificate issued by Amazon.

The website has a simple, clear, and easy-to-navigate layout, with a white backdrop and a black text. The homepage includes a search bar, navigation menus, and a scrolling banner displaying the latest offers and promotions. The products are organized by categories and subcategories, making it easy for users to find what they are looking for. There are also filters and sorting options available to refine the search results.

Sephora.com.au is a family-friendly website, as it does not sell products that can be harmful to children or promote any offensive content. The website follows strict privacy policies to ensure the safety and protection of its users, especially children.

In terms of speed and usability, PageSpeed Insights scores the site 50 out of 100 for its speed, while its desktop usability scores 95 out of 100, and mobile usability scores 63 out of 100. Sephora.com.au needs improvement in terms of its website speed, especially on mobile devices, as the slower page loads can lead to a decrease in user engagement and sales.

Overall, sephora.com.au is a popular and well-organized e-commerce website that offers a broad range of makeup, cosmetics, and skincare products. It provides a safe and user-friendly shopping experience with a mobile-optimized design. However, it needs to improve its website speed to ensure better user engagement and retention.

Sephora.com.au Rank Summary

Global Rank

51,861

Average Load Time

2.09sec

Links In Count

187

Website Value

$227,760

Audience Geography. Where are sephora.com.au visitors located?

Country	Visitors
Australia AU	80.5%
United States US	6.6%
Canada CA	1.8%
India IN	1.4%
Israel IL	1.3%
Singapore SG	1.2%
Other	7.2%

Country	Pageviews
Australia AU	87.8%
United States US	3.4%
Singapore SG	1.8%
Israel IL	1.4%
India IN	1.3%
Canada CA	0.8%
Other	3.5%

Country	Rank
Australia AU	1474
Israel IL	21264
Singapore SG	27032
Canada CA	88375
United States US	188931
India IN	198501

Where do visitors go on sephora.com.au?

Subdomain	Pageviews
sephora.com.au	100%

Subdomain	Pageviews per User
sephora.com.au	2.5

Subdomain	Reach
sephora.com.au	100%

How popular is sephora.com.au?

Period	Global Rank	Global Rank Delta
past 3 months	51861	-5265
past month	87717	36705
past week	85561	-27668
yesterday	62953	-43911

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	52424	-3159	119	9.1%	3.22	-5.848%
30	102204	50850	54	-54.365%	2.5	-25.08%
7	101021	-41933	56	56%	2.5	10%
1	63221	-74305	11	140%	3.5	60%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	54818	-6525	136	16%
30	87386	32866	82	-39.16%
7	85854	-25006	84	40%
1	67771	-42166	11	50%

Sephora.com.au Website Safety

Overview

Last Updated: 11/22/2024

Overall result - sephora.com.au is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/22/2024

sephora.com.au is safe.

Norton ConnectSafe evaluates sephora.com.au for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/20/2016

sephora.com.au is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

sephora.com.au is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/23/2021

sephora.com.au is safe.

McAfee assesses sephora.com.au for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze sephora.com.au for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 11/22/2024

sephora.com.au child safety is unknown.

The WOT calculates reputation of the sephora.com.au. This reputation system receives ratings from users and information from third-party sources, assesses the sephora.com.au for safety features and confirms, whether sephora.com.au is suitable for children.

SSL Information

SSL Checker Tool

Domain	sephora.asia
Issuer Organization	Amazon
Issuer	Amazon RSA 2048 M02
Algorithm	RSA-SHA256
Valid form	08/02/2024
Expiration	09/01/2025
Signed	Certificate is not self signed
Additional Domains	sephora.asia sephora.nz sephora.my sephora.jp sephora.com.bn sephora.kr sephora.sg sephora.la sephora.co.id sephora.com.au sephora.pk sephora.com.mm sephora.ph sephora.vn sephora.co.th sephora.tw sephora.hk sephora.com.tw sephora.lk

Sephora.com.au Rank History

Alexa Rank shows how popular sephora.com.au is in comparison with other sites. The most popular site has Alexa Rank equals 1. If sephora.com.au has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to sephora.com.au and pageviews on sephora.com.au over the past 3 months.

Sephora.com.au Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 10/31/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Sephora.com.au Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: sephora.com.au
Registry Domain ID: c05e1760ee834cc1acf3a40e6d4b2e05-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://tucowsdomains.com/compliance-form/
Last Modified: 2024-11-06T10:00:39Z
Registrar Name: Tucows (Australia) Pty Ltd trading as OpenSRS
Registrar Abuse Contact Email: domainabuse@tucows.com
Registrar Abuse Contact Phone: +1.4165350123
Reseller Name:
Status: ok https://identitydigital.au/get-au/whois-status-codes#ok
Registrant Contact ID: 2f31bfcd71a74a639f39ff99b67fd11f-AU
Registrant Contact Name: Claire Combot
Tech Contact ID: b8d7b827895b4c88aa477e7ad7952894-AU
Tech Contact Name: Data Protected Data Protected
Name Server: a.ns.domainoo.fr
Name Server: b.ns.domainoo.fr
Name Server: c.ns.domainoo.fr
Name Server: d.ns.domainoo.fr
DNSSEC: unsigned
Registrant: Sephora
Eligibility Type: Trademark Owner
Eligibility Name: SEPHORA
Eligibility ID: TM 1461488
>>> Last update of WHOIS database: 2024-11-14T05:55:10Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Sephora.com.au HTML Check

HTML Validation Tool

Errors

Attribute “xmlns:fb” not allowed here.

Bad value “crossorigin” for attribute “crossorigin” on element “link”.

Element “link” is missing one or more of the following attributes: “itemprop”, “property”, “rel”.

End tag “svg” did not match the name of the current open element (“defs”).

Element “div” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

Stray doctype.

Duplicate ID “added_to_cart”.

Bad value “” for attribute “target” on element “a”: Browsing context name must be at least one character long.

Duplicate ID “ajax_error_text”.

Bad value “” for attribute “src” on element “img”: Must be non-empty.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “100%” for attribute “height” on element “iframe”: Expected a digit but saw “%” instead.

Attribute “type” not allowed on element “iframe” at this point.

Bad value “100%” for attribute “width” on element “iframe”: Expected a digit but saw “%” instead.

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

Bad value “tel:+61 2 8880 9446” for attribute “href” on element “a”: Illegal character in scheme data: space is not allowed.

Duplicate ID “US_UK_Download_on_the”.

The “itemprop” attribute was specified, but the element is not a property of any item.

Warnings

Attribute with the local name “xmlns:fb” is not serializable as XML 1.0.

The first occurrence of ID “added_to_cart” was here.

The first occurrence of ID “ajax_error_text” was here.

Empty heading.

The first occurrence of ID “US_UK_Download_on_the” was here.

Sephora.com.au Desktop Performance

Last tested: 10/10/2019

Desktop Speed

68%

Leverage browser caching

Reduce server response time

Avoid landing page redirects

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Desktop Resource Breakdown

Total Resources	78
Number of Hosts	6
Static Resources	70
CSS Resources	4

Sephora.com.au Mobile Insights

Last tested: 08/26/2019

Mobile Usability

98%

Size tap targets appropriately

Mobile Speed

50%

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Reduce server response time

Leverage browser caching

Optimize images

Mobile Resource Breakdown

Total Resources	72
Number of Hosts	10
Static Resources	62
CSS Resources	6

Sephora.com.au Common Typos

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Sephora.com.au Buy Makeup, Cosmetics and Skincare | Sephora Australia

Sephora, where beauty beats. Discover the best in makeup, skincare, hair care and more from a wide selection of ​international cult beauty brands. Sho...

Sephora.com.au Overview

Sephora.com.au Rank Summary

Sephora.com.au Website Safety

Sephora.com.au Rank History

Sephora.com.au Hosting Information

Sephora.com.au Domain Registration and Settings

Sephora.com.au HTML Check

Sephora.com.au Desktop Performance

Sephora.com.au Mobile Insights

Sephora.com.au Similar Audits

Sephora.com.au Common Typos

Sephora, where beauty beats. Discover the best in makeup, skincare, hair care and more from a wide selection of international cult beauty brands. Sho...